Sir Alan Sugar has shamelessly revealed he is a huge EastEnders fan, and appears to have been hooked into the latest storyline.
The Apprentice star took to Twitter and revealed his concerns for troubled teenager Tiffany Butcher as he catches up on the BBC soap in lockdown.
It appears Alan, 73, is worrying about the character after becoming invested in the soap's latest string of events. After Tiffany lost her home while trying to find missing Whitney Dean, Alan has become concerned for her welfare.
He shared his despair at the teenager, played by Maisie Smith, getting herself into trouble. "I am a bit concerned about Tiffany in @bbceastenders she can't seem to get out of trouble," the controversial business mogul penned.