As more Canadians work from home and practice self-isolation due to COVID-19, there’s been an increasing interest in turning on the oven and baking.
Baking-related search terms are up on Google, grocery stores have experienced an increase in flour purchases and sugar and flour manufacturers are working overtime to keep up with a spike in demand.
In other words, it seems as if everyone is using quarantine to audition for the Great Canadian Baking Show. “Traffic to my site has about quadrupled in the past couple weeks,” said Julie Van Rosendaal, a cookbook author and creator of recipe site Dinner with Julie. “Beyond baking, everyone is cooking all their meals at home right now, which is amazing to see.” Paul Hetherington, the president of the