NEW DELHI: Maruti Suzuki India Ltd, the country’s largest passenger vehicle manufacturer, is betting on an uptick in rural demand for a recovery in vehicle sales in the current fiscal year.
The New Delhi-based company will also aggressively push its used car business in the coming months as sales of pre-owned vehicles are likely to pick up as affordability had taken a hit due to the covid-19 pandemic.
According to Shashank Srivastava, executive director, marketing and sales, Maruti Suzuki India, in the last ten years growth in rural areas has been more than in urban areas.
Sales of Maruti’s vehicles in rural markets have gone up from 7-8% of the total in 2007-08 to 38-39% last fiscal. “This has been the trend before covid-9 and the