brand value of $2 trillion, according to a report by brand valuation and strategy consultancy Brand Finance. The US continues to lead the brand value ranking with $23.73 trillion, followed by China.
Collectively, the top 100 nations lost $13.1 trillion of their brand value in 2020, as they negotiated the economic, political and healthcare havoc wreaked by the coronavirus pandemic.
Ireland is the only nation in the top-20 to record brand value growth, up 11%. For more updates, here's Mint LiteLebanon faces mass doctors exodusLebanon, often called the medical capital of the Middle East, might lose this honour as hundreds of doctors and surgeons leave the country for a better life outside.