Next has signed a new deal to turn five former Debenhams beauty departments into its own new beauty hall concept. The fashion retailer said it has agreed a deal with retail landlord Hammerson for the new beauty hall sites, as fashion stores remain closed amid the coronavirus lockdown, reports PA.
It said the sites – which will trade as The Beauty Hall from Next – will include Bullring & Grand Central Birmingham, Silverburn Glasgow, and Highcross Leicester.
Next said it is also in discussions for a “small number” of further sites, as it continues to grow its beauty business. Last year, it acquired the Fabled beauty brand from Ocado, after an initial online collaboration in the previous year.