Zindagi Ko Claim Kar Le’. This is the company's first campaign since its rebranding in July. The campaign has been created by Glue Creatives and captures real life experiences its customers.
The television commercial comprises a series of three films which have been directed by Shlok Sharma, who was assistant editor to director Vishal Bhardwaj for the movie Omkara and the second unit director of the ‘Gangs of Wasseypur’ franchise.
Gautam Mehta, founder and creative director at Glue Creatives, said, “In the insurance category, what works more than the individual products is the brand promise.
We built stories where different individuals were living life to the fullest thanks to insurance." Health insurance is not meant for constraints