NEW DELHI : After a successful run with direct-to-digital release of films during covid-19, Bollywood is not likely to continue with the eight-week window between theatrical and digital premieres even when things are back to normal.
Instead, it may opt for a window of three-four weeks for online streaming.The pros and cons of a possible shift are being fiercely debated by stakeholders in India and abroad, with streaming platforms seeking early digital releases and cinema chains resisting the move.While many south Indian films were released online within 30 days of their theatrical launch, the move gets a further boost from Hollywood, where multiplex chain AMC Theatres has signed a deal with Universal Studios to release films online just.