NEW DELHI: Prime Minister Narendra Modi’s call last Friday for a 9-minute blackout on 5 April had 119 million viewers glued to their television screens across 199 channels, according to data from the Broadcast Audience Research Council (BARC).
During the actual blackout period TV viewership declined nearly 60% compared with previous weeks and it was the lowest recorded viewership figure since 2015 far.
Modi asked citizens to light a lamp, candle or shine a mobile flashlight for only 9 minutes, but viewers reportedly abandoned television screens from around 8:53 pm to 9:30 pm on 5 April.
Urging people to maintain social distancing norms while undertaking the exercise, the PM encouraged the country to seek strength and resolve in the light
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