Quarantining, a byproduct of the COVID-19 pandemic, has created an opportunity for artists to connect with their fans in more organic ways.
Particularly through online concerts and, another futuristic form of entertainment: Instagram live battles. And many of these battles are coming from unexpected places.
Though much of the spotlight goes to the artists whose visions they support, writers and producers have been the backbone of the music industry for decades.
In the early 1990s, Diddy and Jermaine Dupri dominated charts with their rap and R&B production, and have influenced a generation of producers to both create magic and spot talent.