Rural India is expected to bounce back from the disruption caused by the ongoing pandemic revealed the findings of a new report jointly published by media agency GroupM's experiential marketing unit- Dialogue Factory and market research firm Kantar.The findings suggests that with one in three rural adults being impacted by covid-19, the rural economy is likely to take a hit.
However, with fewer job losses and consequent reduction in the incomes of the affluent households, the overall impact on rural consumption pattern is likely to be muted in the future.