Rural India is expected to bounce back from the disruption caused by the ongoing pandemic revealed the findings of a new report jointly published by media agency GroupM's experiential marketing unit- Dialogue Factory and market research firm Kantar.The findings suggests that with one in three rural adults being impacted by covid-19, the rural economy is likely to take a hit.
However, with fewer job losses and consequent reduction in the incomes of the affluent households, the overall impact on rural consumption pattern is likely to be muted in the future.
Read more on livemint.com