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Selena Gomez's Rare Beauty Announces $100 Million Rare Impact Fund for Mental Health Services
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Selena Gomez's makeup company Rare Beauty launched the Rare Impact Fund on her 28th birthday today (July 22), which plans to raise $100 million to provide mental health services to underserved communities.Going forward with the mission-driven beauty brand's very first sale, 1% of annual sales on Rare Beauty products in addition to funds raised by partners will benefit the fund, which plans to raise the $100 million goal over the next 10 years.
After reaching its goal, the Rare Impact Fund will become one of the largest known funds supporting mental health from a corporate entity."I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality," Gomez said in a press release.
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