Each year 70 million pairs of jeans are sold in the UK alone. And if you’re like us you could probably wear a different pair of jeans every day of the week.
But of course you don’t, because we all have our faves, right? For many denim is the lynch pin to their wardrobe; dressed up, dressed down, we are literally jeans obsessed with a pair for every occasion and every season.
And yet it is probably one of the hardest items in our wardrobe to buy. Denim dilemmas are in abundance, as we all search for the perfect cut - and that’s before we throw in the ever growing selection of styles and silhouettes into the mix.
Of course you’ve got your basics… Skinny, Super Skinny, Jeggings, Boyfriend, Straight Cut, Boot Cut and now the ever present Mom.