Tourism Ireland is planning a major marketing campaign to kick-start the resumption of tourism back into the country next year, when the time is right.
The agency today shared its plans for recovery of overseas tourism in a virtual event that is being attended by hundreds of tourism companies from across the island and abroad.
The plan is focused on three phases aimed at restarting inbound visits, then rebuilding the market, followed by redesigning it.
The first phase next year will prioritise the restarting of business when the public health situation allows, with St Patrick's Day a possible start point. "As international travel begins to restart next year, it is clear that keeping the island of Ireland front and centre in consumers' minds
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