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26.05 - 20:14
Viewership on TV loses pace, use of smartphones stable: Barc
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Currently, 46% of all viewers watch television on all days, the same as last week. However, prime-time and non-prime-time slots have fallen by 1% and 4%, respectively, compared to the sixth week of disruption India has gotten used to staying indoors, as is evident from the slow pace of growth in television viewership and stable smartphone usage in the seventh week of the covid-19-induced lockdown.
TV viewership grew 29% during the period compared to the pre-covid days, the third consecutive decline in weekly growth from 31% in week six and 40% in week five.
The overall reach and average time spent has also come down by 1% compared to seven days earlier. Currently, 46% of all viewers watch television on all days, the same as last week.
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