Zara Sa Badlaav’ brand thought, Dhara—India’s leading edible oil brand from Mother Dairy—has today rolled out a digital film on the occasion of World Heart Day 2021, advocating the importance of heart health, especially amongst young Indians under the age of 40 years.
The film points out the urgent need for physical exercise, reduced stress and enhancing the intake of oryzanol in daily diet as key to heart health.
It also shares an alarming message that 25% of heart attacks in Indian men occur under 40, which needs more awareness amongst the masses.
The film opens with a frame featuring an active and fit senior citizen father landing at his regular heart clinic with his son.