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Adidas earnings slammed by virus, online sales picking up

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FRANKFURT – Sports apparel and shoe company Adidas saw its earnings fall sharply in the first quarter as the virus outbreak closed 70% of its global store base.

Net profit from continuing operations fell 97% to only 20 million euros from 631 million euros in the same period a year ago.

The company, based in Herzogenaurach, Germany, said Monday that first quarter revenues fell 19% in currency neutral terms. E-commerce did pick up as the outbreak shutdowns spread in March, rising 55 percent in March and was continuing to climb. “Our results for the first quarter speak to the serious challenges that the global outbreak of the coronavirus poses even for healthy companies,” said adidas CEO Kasper Rorsted.

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