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FMCG firms experience a big surge in online sales
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Share of e-commerce in India’s FMCG market is still marginal with traditional retail including neighbourhood stores having a more than 85% share.
India’s fast moving consumer goods (FMCG) companies that have for years built a countrywide distribution network through kirana stores and supermarkets said the lockdowns have boosted online sales in a short span of time as shoppers stuck at home turned to buying household essentials on the Internet.
For Bengaluru-based MTR Foods, e-commerce sales have risen from 2.2% pre-covid to 4-5% currently. “People who were fence sitters to e-commerce have changed their behaviour," said Sunay Bhasin, marketing head at MTR that makes a variety of packaged food products. “We have seen our e-commerce business
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