Amazon on Monday unveiled a deal to give Fire TV and Fire Tablet customers in the U.S. a one-year free subscription to Food Network Kitchen.
The deal with Discovery will give complimentary access to live and on-demand cooking classes with Food Network personalities and chefs, including Bobby Flay, Rachael Ray, Giada De Laurentiis, Guy Fieri and Martha Stewart.
The move by Amazon to give content away for free to boost use of a new technology or content offering follows Verizon giving Disney+for free to unlimited wireless customers and Apple offering a complimentary year of Apple TV+ to buyers of its devices.