responded to President Donald Trump targeting Wallace in a tweet. One week later, Cash App signed on to sponsor Wallace for five races. “It's just incredible momentum that we have right now,” Wallace told AP. “These are the types of deals that we've always talked about that we needed to be successful on and off the race track.”The deals are slowly coming in as Wallace, a free agent, plots his future in NASCAR.
He has received a contract extension offer from RPM co-owner Andrew Murstein that promises a larger stake in team ownership — Wallace already owns a piece of the team — and he has options elsewhere.
Wallace, a six-time winner in NASCAR's Truck Series, liked the deal with Columbia because it is an authentic partnership that represents.