FILE - A jar of Gerber oatmeal baby food is arranged for a photograph in West Orange, New Jersey, April 12, 2007. (Photo by Emile Wamsteker/Bloomberg via Getty Images) ARLINGTON, Va. - Gerber has officially launched its annual Gerber Baby contest, and this year, its iconic photo search competition has a twist.The company on Wednesday put out the open call for entries to the contest, which it began in 2010.
This year, Gerber is also inviting parents to share their own childhood photos "as a throwback to their Gerber Baby days," along with photos of their little ones.
Specifically, the judges are looking for "cute baby photos of both parent and baby," Gerber said. The grand prize winner will become the 2023 Gerber Baby, serving as the "Chief Growing Officer" and be featured on Gerber’s social media accounts and marketing campaigns throughout the year.
They’ll also receive a $25,000 cash prize, a new wardrobe from Gerber Childrenswear, a year’s supply of Gerber baby food, and more.For the contest’s 13-year anniversary, Gerber said it will make a matching monetary donation of the winning baby's cash prize to support the nonprofit March of Dimes and its maternal and infant health programs. "This year's program honors the full-circle journey from baby to parent in a fun way, uniquely connecting parents with their little ones," Angela Madlangbayan, Gerber’s vice president of marketing, said in a statement. "Each year we are blown away by all the submissions and look forward to supporting parents and caregivers who are nurturing this next generation," Madlangbayan added.Magnolia Earl, of Ross, California, was named the winner of Gerber's 10th annual Photo Search contest.Whether a baby looks just like their parent as a baby, or.