The Keep Music Alive campaign has been organised by the Musicians' Union and The Ivors Academy. Two leading organisations in the UK music industry are calling for artists to receive a greater cut of Spotify and streaming royalties, amid the economic uncertainty of the coronavirus crisis.
The Keep Music Alive campaign has been organised by the Musicians’ Union and The Ivors Academy, who are both calling for artists to receive a greater percentage of royalties after the widespread cancellation of gigs caused a huge void in the incomes of musicians.
As The Guardian reports, the campaign aims to highlight their predicament to politicians, streaming platforms and record companies across the UK.