As the COVID-19 crisis puts the brakes on local advertising buys, Canadian TV networks continue to follow their U.S. peers in canceling plans for their annual upfront presentations in Toronto.
Corus Entertainment, a traditional buyer of American series at the annual Los Angeles Screenings, on Wednesday became the latest Canadian broadcaster to cancel its in-person upfront presentation to local advertisers.
Corus CEO Doug Murphy told analysts on a morning call following the release of the company's second-quarter financial results that while there was little visibility on the nature and duration of the coronavirus impact, immediate cost-cutting at Corus included the "elimination of all discretionary or non-essential expenses such as our.