As the global coronavirus pandemic forces many music industry players to navigate a new normal for artists and their revenue streams, company executives are desperately trying to drum up new and innovative approaches for generating income, especially as many musicians are struggling to find their footing during the work stoppage.
A large income driver for artists and music labels alike is the live event and concert model, which, by the current look of it, could be in jeopardy of not continuing as they once did.