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Covid-19: Pandemic forcing smaller retailers to adopt O2O, social commerce

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With the pandemic making it difficult to move products on the offline market, retailers around the country are considering a move to offline-to-online (O2O) or social commerce platforms.

While such platforms had been growing in India for a while, their customer base was more limited to lifestyle sellers and new businesses who didn’t have the resources for e-commerce.

Now though, even kirana stores and other essential businesses like medical stores are looking to get on these services to build their business.

In fact, Amazon just announced a Local Stores initiative in India, which is a first for the company, that brings offline businesses to the country.

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