Crumbl's classic pink sugar cookie. Image: Crumbl One of America’s most iconic cookies is being taken out of the spotlight. Crumbl’s Classic Pink Sugar cookie will no longer be a fixture on the weekly menu.Crumbl’s CEO Jason McGowan made the announcement last week on Instagram, saying the signature sugar cookie, with its perfect pink swirl of almond-flavored frosting, won’t be regularly available anymore after Saturday, April 23.
McGowan and his cousin, Sawyer Hemsley, teamed up to start Crumbl in 2017 after years of taste testing and perfecting their treats.
Crumbl’s first store opened in Utah and now has locations nationwide, known also for their thick, decadent chocolate chip cookies and weekly rotating menus.
The weekly rotating menu features new creations every Sunday as the cousins and their team of bakers reimagine iconic desserts into cookie form, such as s’mores and churros. "As we seek more opportunities to create the best cookies in the world, that means we have to leave other cookies behind to make room for new and exciting ones," McGowan said.