Globally, a COVID-19-related tweet is sent every 45 milliseconds. The social media platform has also seen a surge of users is recent weeks, with its daily active users increasing 24 per cent year over year, according to Twitter’s April 30 earnings report.
Part of the online discussion focuses on local businesses adapting during the pandemic and the push to support local. Twitter Canada says the #SupportLocal hashtag has grown in popularity in recent weeks.
In Edmonton, #SupportLocal mentions grew 56 per cent in April (compared to March). “We saw a huge increase in Edmonton-based mentions of #ShopLocal in April 2020,” said Laura Pearce, head of marketing for Twitter Canada. “This includes mentions from both the local businesses using the