NEW DELHI: Television broadcasters and producers may be in for a surprise as only 42% of the Hindi GEC (general entertainment channel) audiences miss watching fresh episodes of their shows.
According to data from media consulting firm Ormax, 35% of the audience misses them somewhat, 7% doesn’t miss them much and 16% doesn’t miss them at all.
Viewers miss Tarak Mehta Ka Ooltah Chashmah on SAB TV, Ye Rishta Kya Kehlata Hai on Star Plus and Kundali Bhagya on ZEE TV the most.
Among women, 44% missed original episodes a lot. According to a report by TV monitoring agency BARC and data measurement firm Nielsen, TV viewership growth has lost pace as India enters a new phase of unlocking and people are at liberty to step out of home.