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Ford India launches contactless sales, services

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MUMBAI : Ford India on Tuesday announced the launch of contactless sales and service of vehicles as its dealerships resume operations amid an increased focus on maintaining social distancing norms in the wake of coronavirus pandemic.

The new procedure called Dial-A-Ford will allow a prospective customer to book, test drive or even get the delivery of new vehicle at his or her doorstep.

The new approach, which puts special emphasis on sanitisation of Ford facilities as well as strict guidelines for people and vehicle at dealerships, incorporates enhanced engagement processes and policies for sales and service, and will be centrally controlled via helpline 1800-419-3000, the company said in a release. "Dial-A-Ford is a manifestation of our

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