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Hygiene, safety key as Nestle campaign promises to bring Maggi back in market

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NEW DELHI: Amid a supply crunch of food and other essential products in local stores and trade outlets as a result of the 21-day lockdown, Nestlé India, makers of Maggi noodles, in a new digital campaign, has promised to bring back the company's most loved product.

Nestle India, in a BSE filing on 24 March, had said the company has scaled down or suspended operations at all its locations which has hit supply of products, including that of instant noodles Maggi.

The company said it is in talks with authorities to resume operations in factories and distribution centres. Conceptualised and executed by Nestlé India's internal team, the minute-long film features visuals of various company's employees with masks and gloves holding placards

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