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Lifestyle brands offer discounts to woo customers online

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NEW DELHI: Shweta Singh, a 24-year old graphic designer based in New Delhi, has placed an order for Nike gym shoes on an e-commerce website. "I got these high performance shoes for half the price.

Since my office has given work from home till July, I've started gymming at home and need shoes," she said. Lifestyle and fashion brands are offering attractive discounts between 20% and 50% on new collections and additional offers on prepaid orders to lure customers and boost sales amid the lockdown.

Adopting 'buy now and ship later' policy, Vero Moda, Woodland, Puma, Bath and Body Works, among other brands, have made several offers on e-commerce platforms and on their own websites to keep sales afloat as majority of stores remain shut and

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