NEW DELHI: Celebrating the dedication and hard work of its supply chain workforce, Pepsico has launched a campaign, under its Lay’s brand, to share gratitude towards all those in its supply chain for being the unsung heroes in battling the challenges of the covid-19 pandemic.
Aptly titled ‘#Heartwork’, the television campaign is a heartfelt, emotional ode to each hero in the brand’s supply chain who works relentlessly against all odds to ensure Lay’s reaches customers across the country.
Each supply chain hero including farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executives are shown in the film.