TikTok, the app that’s quickly becoming Generation Z’s favourite social media platform, says it’s working to communicate informational content to users amid the coronavirus pandemic.
The video platform with an estimated 800 million-plus users says it’s working with the World Health Organization (WHO) to share informational content related to COVID-19. “We’re focused on supporting our users by providing access to accurate information and resources from public health officials in the app,” a spokesperson told Global News by email.
This is particularly important for TikTok, whose audience is mostly under the age of 25. Users who view hashtags related to the pandemic are prompted to visit an in-app landing page with answers to common