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Wedding shopping helps retailers tide over covid blues

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www.livemint.com

BENGALURU/NEW DELHI : Niche and intimate wedding ceremonies with limited guests have replaced the big fat Indian affair, which retailers said has helped channel some of these cost savings into jewellery, saree and other personal buys.While consumer spending largely remains muted due to the ongoing pandemic and its economic repercussions, wedding shopping has seen a rise in the average billing on trousseau and jewellery buying by as much as 25%, helping unlock a significant portion of the country’s $50 billion wedding market.Pent-up demand, rescheduled weddings among other reasons has nudged gold sales in recent weeks but higher cost of the yellow metal may help match last year’s value though there will be a 15-20% decline in sales.

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