NEW DELHI : The lockdown period has led to a boom in the television and OTT markets all over the world, with Indians getting their dose of entertainment through fiction tales, historical pieces, mythological stories and supernatural thrills.

According to a recent report by Broadcast Audience Research Council (BARC), TV consumption in India grew by 38 per cent over the pre-COVID period.

People are now watching TV for all seven days with an increase of 47 per cent viwership. The report also stated that the consumption of Hindi as a language has grown, with mythology driving the growth -- thanks to the re-runs of classic shows like "Ramayan" and "Mahabharat".

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