COVID-19, and at least one public health expert says a twist on the same messaging for those under 40, could work in B.C.The COVIDLOVES.ca website was launched last Friday with two videos featuring a creepy ‘Uncle COVID’ who loves spreading the virus at house parties and family gatherings. ‘Nobody loves a house party more than COVID’: Alberta launches new ad campaign In the holiday video, COVID-19 arrives at a family Christmas celebration as ‘Uncle Mike’, clad in a festive sweater and sporting an infectious smile.