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A salon chain’s struggle to survive the pandemic

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Salons hinge their survival hopes on people’s need to look good Vikram Bhatt finds himself more busy now than the schedule he used to keep while working from office.

The founder of Enrich, a chain of salon and spa which has 86 centres across six cities, has been restructuring and revamping his business to survive and prepare for business post covid-19.

Like retail businesses, Bhatt's salons have been closed for over a month now as a result of state lockdown to contain the spread of covid-19. “I am home for more than three weeks but I have so many 'to do' lists to deal with.

I start work at 8am and it continues till 11pm," says Mumbai-based Bhatt. The day is spent between con calls with teams, business associates, participating in webinars

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