NEW DELHI : Advertising agency FCB India on Wednesday announced the launch of live events platform called XP&D Be.Live giving brands a chance to host events and product launches virtually during the nationwide lockdown imposed to contain the spread of covid-19.
Created in collaboration between experiential digital platform XP&D, provider of video streaming platform and solutions for live TV and video on demand (VOD) Multi TV and FCB India, the platform aims to change the way events and life experiences are being created by the brands.
Speaking on the current challenge, Rohit Ohri, group chairman and CEO, FCB India said, “This lockdown period will change our world forever.