Dues owed for ads by firms in distressed sectors such as retail and realty have added to the radio industry’s woes radio industry, advertising budgets,covid-19 crisis, FM radio industry, financial crisis, Prasar Bharati, and restoration of government advertising on radio, Fever FM, Radio One, Radio Nasha With advertising budgets shrinking across sectors amid the covid-19 crisis, the FM radio industry is facing a major financial crisis.
While April revenues are down by more than 80% from a year ago, revenues for May are estimated to fall by 90%, according to industry experts and players.
With both commercial and government sector advertising declining, the industry’s estimated losses stood at more than ₹200 crore in the first two months of