As a solidarity campaign unfolds on the social media platform in the wake of covid-19, Lounge looks at why Classic Blue will continue to dominate our lives In an almost prescient move, in December 2019 colour institute Pantone announced that the colour of the year for 2020 would be Pantone-19 4052, or Classic Blue.
This is what the institute said while making the announcement: “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era." It is uncanny how evocative this is proving to be right now.