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Big jump in alcohol sales recorded over Easter

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Sales of alcohol in off-licences and supermarkets here jumped by 44% over the Easter period according to new data from Nielsen.

In total, €371m was spent on groceries during Easter week, an increase of 14% on the same period last year and the biggest week of sales so far this year.

The big driver of the additional €44.5m in spending was alcohol, as more people drink at home due to the Cover-19 restrictions impacting bars and restaurants.

In total sales of drink reached €49.3m in the week to the end of April 12, a 44% rise on spending when compared to the Easter week a year earlier.

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