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Coronavirus Ad Impact to Exceed 2008 Financial Crisis: Study
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The advertising industry is expecting the coronavirus pandemic to have a significant impact on both longterm ad spending, a new study from the Interactive Advertising Bureau has found.
In a survey of nearly 400 media buyers and brands, 74 percent of respondents said that the novel coronavirus outbreak will have a great impact on advertising than the 2008 financial crisis.
Already, 70 percent of buyers said they had adjusted or paused their ad spend and 16 percent said they were still determining their course of action.
More than 80,000 people in the U.S. have tested positive for the coronavirus. The global shutdown that has resulted from the outbreak has led to stock market declines and concerns about the economy.
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COVID-19
United States
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Cases: 46 252 513
Deaths: 750 423
Recovered: 0
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India
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Cases: 34 321 025
Deaths: 459 652
Recovered: 0
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Brazil
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Cases: 21 835 785
Deaths: 608 235
Recovered: 0
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United Kingdom
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Cases: 9 215 683
Deaths: 141 607
Recovered: 0
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Russia
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Cases: 8 494 589
Deaths: 237 619
Recovered: 0
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