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Coronavirus: Audio streaming platforms see 42% spike in time spent
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NEW DELHI : The coronavirus (COVID-19) scare may have spelt doom for the rest of the world but subscription-based streaming platforms are having a field day.
As people stay indoors and look for ways to keep themselves engaged, there has been a 42% increase in time spent on listening to OTT (over-the-top) audio streaming apps among the people able to consume these apps, according to findings by data and insight consultancy Kantar and audience measurement and analytics company VTION.
The findings are part of Kantar and VTIONTM’s newly launched OTT Audience Measurement service. The study is based on a sample size of 9,000 plus stretching across the top nine cities (Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad, Pune, Ahmedabad and
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COVID-19
United States
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Cases: 46 252 513
Deaths: 750 423
Recovered: 0
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India
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Cases: 34 321 025
Deaths: 459 652
Recovered: 0
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Brazil
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Cases: 21 835 785
Deaths: 608 235
Recovered: 0
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United Kingdom
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Cases: 9 215 683
Deaths: 141 607
Recovered: 0
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Russia
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Cases: 8 494 589
Deaths: 237 619
Recovered: 0
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