NEW DELHI: The Covid-19 outbreak has brought unprecedented change to lives across the world, including India. As people stay indoors, work from home and look for ways to keep themselves engaged, television viewing and smartphone usage have registered a much-expected rise.
Weekly television viewing time in India has risen 8% week-on-week, while time spent per user on smartphones in a week has risen by 6%.
These are findings from a report jointly brought out by television monitoring agency BARC (Broadcast Audience Research Council) and data and measurement firm Nielsen.
BARC and Nielsen have looked at January as the pre-Covid period and compared it with mid-March. While television behaviour has been observed across urban and rural India in