NEW DELHI : The covid-19 pandemic has accelerated consumer demand for products that provide safe experiences, an aspect that trusted brands have capitalized on with their reputation and recall value.
Speaking at CMO Dialogues, a Mint initiative, FMCG marketers said the past five months had seen consumers look for the familiar in brands that could assure them of quality as well as safety.“We are focusing on first going after the core, we are definitely seeing consumers moving to what they are familiar with—what signals to them quality, safety and that is going to be products that have been around for a while and that’s our core portfolio," said Dilen Gandhi, senior director and category head, foods, PepsiCo India.Gandhi said that a big chunk.