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Digital stars, influencers come of age with movies, brand deals in 2020

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NEW DELHI : As the year of digital disruption, 2020 has seen plenty of new faces take over home screens and command significant shares of both viewership and engagement time.

Popular faces on the internet -- including those on web shows, YouTube and social media -- have not only upped their fee, but also expanded their area of work.

This marks a shift in consumer mindset that seems to have embraced the new, relatable faces over larger-than-life film star who were missing in action most of this year both in cinema theatres and social media.Social media influencers have tripled their pay rates, commanding anything between ₹3-5 lakh per Instagram post.

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