Trading down is already obvious for companies in personal care and packaged food segments Ankur Bisen, vice president, retail and consumer products, Technopak, a management consultancy, has been, like many others among consulting companies, busy figuring out how life for his clients will change after covid-19, as the Indian consumer starts behaving differently.
His recent conversations with consumer groups show that athleisure wear, or what he calls comfort wear, will grow as work-from- home remains in vogue for a while. “Innerwear, which is a core consumer product, will not decline, but fashionwear and office shirts may drop." However, according to Bisen, the fall in apparel sales will be temporary. “It’s a short-term thing because this