Given his last name, it’s easy to make high falutin assumptions about downtown L.A.-based designer Greg Lauren (nephew of American fashion institution Ralph Lauren and cousin of film producer Andrew Lauren).
But — breaking away from his family’s East Coast mind-set and building a life on the West Coast (he’s married to actress Elizabeth Berkley and they have a son) — Lauren, 50, has been offering his own skewed version of what he calls fashion “archetypes” for nine years.
His line, known for its idiosyncratic jackets and collarless shirts, has been worn by the likes of Ryan Murphy and Shawn Levy. “I have always approached fashion from the perspective of being an artist,” he says.