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How the sales pitch is changing in the covid age

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The art of selling is going through a massive disruption. Some of these changes will outlive the epidemic. NEW DELHI : It looks like a bulky stainless steel water filter.

The device has two taps wedded to a basin and two pedals at the bottom. Press one pedal by foot, and soap is dispensed. The second pedal lets out water.

Shree Shakti Enterprises Private Limited, a company that sells pressure cookers, frying pans, bowls and plates under the brand name PNB Kitchenmate, quickly modified its manufacturing lines in Haryana’s Sonipat district to come up with this ‘Handsfree hand wash system’.

This was bang in the middle of India’s lockdown — in April. The paranoia about touching anything in public was just about peaking.

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