During the Covid-19 crisis, the watch wheels have kept turning, with brands continuing to release models, and finding new ways to show them When news first started to emerge of a novel coronavirus outbreak in China back in December 2019, nobody could have anticipated the effects it would have on the global luxury industry.
As countries and continents have gone into lockdown, travel and trade have all but ceased with production and traditional sales on a go-slow.
In the watch industry, the big trade fairs have become casualties of the virus – Geneva’s Watches and Wonders, the Swatch Group’s Time to Move, Seiko’s 60th anniversary Japanese extravaganza and the mighty Baselworld have been either postponed or cancelled, leaving the big retail