A sharp decline in advertising revenue during the covid-19 crisis is affecting broadcasting companies even as the nationwide lockdown boosts television viewership.
In an interview, N.P. Singh, managing director and chief executive of Sony Pictures Networks, which runs channels like Sony, SAB TV and SET Max, spoke about how best to deal with the changing times.
Singh said the Indian Broadcasting Foundation, which he presides, has also asked the government for some relief. Edited excerpts: What is the short- and medium-term outlook for Sony Pictures Networks India as a result of the current crisis? From an industry point of view, the current crisis is unprecedented and has had a cascading impact on the entire media and entertainment